Absolute Apparel - Fruit of the Loom, Gildan, Regatta and Stedman clothing.

Privacy Policy

At Absolute Apparel Ltd we are committed to protecting your privacy. We comply with the principles of the UK Data Protection Act 1998 and the Privacy and Electronic Communications (EC Directive) Regulations 2003 subsequently incorporating the EU Cookie Regulations of May 2011. We conform with the EU General Data Protection Regulation from 25 May 2018.

By trading with Absolute Apparel Ltd, you are accepting and consenting to the practices described in this Privacy Policy.

The information we learn from our customers helps us to personalise and continually improve your experience and our services. We use the information to handle orders, deliver products and services, process payments/ invoices, communicate with you about orders, products, services and promotional offers, update our records and generally maintain your accounts with us, and recommend products and services that might be of interest to you. We may use your information to prevent or detect fraud or because it is required by law or for the purposes of legal proceedings. And to enable third parties to carry out logistical or other functions on our behalf.

We may transfer your data to other third parties (including the police, law enforcement agencies, credit reference and fraud prevention agencies and other bodies) to protect our or another person's rights, property, or safety, in connection with the prevention and detection of crime.



This policy explains how we use any personal data that we collect when using our website, webforms or when you use or are the recipient of our services.

  • What information do we collect about you?
  • How will we use the information about you?
  • Email Marketing
  • Access to your information and correction
  • Cookies
  • Other websites
  • How to contact us


What Information Do We Collect About You?

We collect information about you in order to process your order and send you our mailshots. That information will only be shared with other parties that are and deemed as a legitimate business interest. The information we hold may include:

  • Your Name
  • Postal / Delivery Address’s (required to deliver your order)
  • Password (encrypted record of your password)
  • Phone / Mobile Number (For delivery issues / Updates)
  • Email Address (Used as your login to our site)
  • Tokenised Card Details (Limited details to aid future purchases and refunds)
  • IP Address / Browser Type (Used for Payment / Fraud Checks)
  • Product Order / Invoice History (To fulfil any copy invoice’s / Warranty / Returns)
  • Email Marketing Data via “Tracking Pixels / Tracking Beacon”
  • Recipient’s IP address, browser, email client type, Open time / Date and other similar Details.
  • Information required to provide you with a service, and the details of the service that you have used
  • Information collected through your use of the Absolute Apparel Ltd website; see Cookie Policy for further information
  • Details of any enquiry,
  • Signatory information when signing for receipt of a delivery


How Will We Use The Information About You?

The collected information about you is used to process your order, manage your account and aid any further communication regarding your order.

In operating our services, it may become necessary to transfer the data that we collect from you to third parties and business partners. Any such transfer of information will only be in connection with the services that Absolute Apparel Ltd provides and Absolute Apparel Ltd will ensure that the information is protected to a level which meets the requirements of UK law.

By providing your data to us you agree to this transfer taking place.

We will never collect sensitive information about you without your agreement. You have a right to ask for a copy of the information which we are holding and we will delete information or correct any inaccuracies for no charge as soon as you make the request.

We require all third parties to respect the security of your information and to treat it in accordance with the law. We do not allow our third-party service providers to use your information for their own purposes and only permit them to process your information data for specified purposes and in accordance with our instructions.

Data will only be released to other third parties (e.g. the police / HMRC) on request where there is a legal requirement for us to do so.

Any personal data held by us for marketing and service update notifications will be kept by us until such time that you notify us that you no longer wish to receive this information or terminate your account with us.


Email Marketing

Absolute Apparel Ltd use email marketing to reach out to our customers / subscribers to notify you all of our great deals. If you also agree to marketing communications, We share some of your personal information to approved third parties to offer a range of services / offers. This choice is offered to you during the signup process. At any time you can unsubscribe from this by emailing us at sales@absoluteapparel.co.uk.

We use an award winning email client services from Mailchimp to send and create our email campaigns and below are the main key facts regarding their privacy policy which we feel are important to highlight and the full details are here: https://mailchimp.com/legal/privacy/

“Quoted as at 21/10/2019 from above url”


A. Information We Collect

The Personal Information that we may collect or receive about you broadly falls into the following categories:
(i) Information we receive about Contacts from our Members: A Member may provide Personal Information about you to us through the Services. For example, when a Member uploads their Distribution List or integrates the Services with another website or service (for example, when a Member chooses to connect their e-commerce account with Mailchimp), or when you sign up for a Member’s Distribution List on a Mailchimp signup form, they may provide us with certain contact information or other Personal Information about you such as your name, email address, address or telephone number. You may have the opportunity to update some of this information by electing to update or manage your preferences via an email you receive from a Member.
(ii) Information we collect automatically: When you interact with an email campaign that you receive from a Member or browse or purchase from a Member’s connected store, we may collect information about your device and interaction with an email. We use cookies and other tracking technologies to collect some of this information. Our use of cookies and other tracking technologies is discussed more below, and in more detail in our Cookie Statement here.

Device information: We collect information about the device and applications you use to access emails sent through our Services, such as your IP address, your operating system, your browser ID, and other information about your system and connection.

Product usage data: We collect usage data about you whenever you interact with emails sent through the Services, which may include dates and times you access emails and your browsing activities (such as what pages are viewed). We also collect information regarding the performance of the Services, including metrics related to the deliverability of emails and other electronic communications our Members send through the Services. This information allows us to improve the content and operation of the Services, and facilitate research and analysis of the Services.

(iii) Information we collect from other sources: From time to time, we may obtain information about you from third-party sources, such as social media platforms and third-party data providers. We take steps to ensure that such third parties are legally or contractually permitted to disclose such information to us, and we use this information to provide publicly available social media information about you to Members who have enabled the "Social Profiles" feature in their Mailchimp accounts.”


Access To Your Information And Correction

You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please email or write to us at the following address. We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate. Please email sales@absoluteapparel.co.uk with your request.



Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity. For further information visit www.aboutcookies.org or www.allaboutcookies.org. You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However in a few cases some of our website features may not function as a result.


Other Websites

Our website sometimes contains links to other websites. This privacy policy only applies to this website so when you link to other websites you should read their own privacy policies.


How To Contact Us

Please contact us if you have any questions about our privacy policy or information we hold about you:
By Email – sales@absoluteapparel.co.uk
By Phone – 0800 408 5511
By Letter – FAO Data Protection Officer, Absolute Apparel Ltd, Racecourse Road, Wolverhampton, West Midlands, WV6 0QD
In Person - Absolute Apparel Ltd, Racecourse Road, Wolverhampton, West Midlands, WV6 0QD

Call 0800 408 5511

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